Tag Archives: brand value

Urban Farms, Earth Day and the Value of Marketing

On Earth Day, I spent a good part of it celebrating all that is good about Mother Earth by tending to my two 4-foot by 4-foot urban farm plots in the middle of Jacksonville. Organic squash, carrots, bush beans, pole beans, eggplant, potatoes, tomatoes, and a variety of lettuces have pushed their way from tiny [...]

The Value of Girl Scout Cookies

By Chad Lio Everyone is aware of their deliciousness.  They are an American institution of cookies and they tend to have a tractor beam effect on us.  Whether it’s Thin Mints, Tagalongs, Samoas,or any other of the 11 nectars of the gods, it’s difficult not buying cases instead of boxes. With any successful brand, the [...]